This week, the ECOWAS Commission, with the support of our technical implementing partner, International Trade Centre (ITC), launched another series of e-learning courses in support of Business Support Organizations (BSO) as well as Trade Promotion Organizations (TPO) across West Africa.
The e-learning courses will provide access to pragmatic, topical online courses and learning material on a range of trade-related topics through SME Trade Academy.
Also, the International Trade Centre (ITC) had a series of Access to Finance Virtual Training for selected stakeholders across West Africa from 12th to 14th October 2020. The training focused on “Business and financial diagnostics to estimate Small and Medium Scale Enterprise (SMEs) weaknesses and financial needs”, Business & Financial Education online training, upskilling SME Development Agencies with the financial tools and instruments necessary to drive SME competitiveness in the region.
On the national level, WACOMP Ghana continued the E-marketing online tutorial, where participants of the training were taught how to properly optimize their e-commerce pages.
Also, on the 13th of October 2020, there was a meeting with the actors of the cassava value chain, to assist them on the implementation of standards and other certification to facilitate their progress towards increased competitiveness
On the 15th of October 2020, WACOMP Ghana held a webinar on tips to creating engaging digital content for SMEs, this is after an affirmation that 94% of marketers use social media for content distribution.
On the 16th of October 16, 2020, WACOMP Ghana held a food safety systems webinar which emphasized the benefits of applying the principles of International Standards.
In Guinea, on the 10th of October, 25 pineapple producers in Kindia received hands-on training on pineapple vegetative growth retardation and other necessary cultural practices to boost the competitiveness of the pineapple value chains.
On the 12th of October, 30 pineapple farmers from Maferinyah started the theoretical and practical training on the delayed flowering in pineapple and good agricultural practices.
After the training, Mrs Nathalie Mane, a pineapple producer mentioned that the training taught her how to reduce production cost and promote a better yield of pineapple.